Coca-Cola Cup

Hello!! Today my blog posting will deal with the subject of demographics.  As you already know from my first posting, I am currently employed at the Carmike Cinemas in Cullman, and during work, I have noticed an interesting advertisement.  I work at the concession stand, and sometimes we get special cups in to promote certain movies.  However one of our new cups is sponsored by NASCAR,  and the cup is decked out with graphics featuring the drivers Tony Stewart, Ryan Newman, and Danica Patrick.  The cup is produced by Coca-Cola, and so the drivers are pictured holding Coca-Cola products.  Danica Patrick is however, the only one pictured holding Coke-Zero.  The other two male drivers are pictured with plain old Coke.  My first impression of this was one of speculation.  It seemed sexist to portray the only woman present as holding a "diet" drink.  Yet the more I pondered the subject, the more I began to understand Coca-Cola's reasoning.  Advertising relates to the type of buyer you are seeking.  You wouldn't try and sell boats where there is no water, just as you wouldn't try and sell winter clothing on a tropical island.  This is the same advertising principal that Coca-Cola follows, more women drink diet drinks than men do.  So it is pointless to market the diet drink to men, and foolishness to refrain it from its core market, women.  Women are in reality the least likely to be offended by this technique.  The image of Danica Patrick represents the goal for the health minded woman, and reinforces the drinks health potential.   Little things like this often go unnoticed by those not being marketed too, but make all the difference to the buyer, and show how much planning and detail that go into the ad.

Hello!!
          My name is Caleb Woodard and I am currently attending Wallace State Community College, where I study business management, and I am currently working at the Carmike 10 movie theater in Cullman, AL.  This is my fourth semester at Wallace and I have been very blessed to learn from some wonderful professors and peers during my courses.  This is my first blog posting so I am just using it to tell a few things about myself.  I am from Winston county and grew up in the small town of Arley.  My first job was landscaping work for Brooks Lawn Care.  I was employed from 2007 to 2009.  At the end of 2009 I started working for Smith Lake Landscaping and learned irreplaceable business knowledge from my employer Mr.Nathan Fincher.  I was employed with Smith Lake Landscaping till the beginning of 2011.  Next I was hired with Lake Way Car Wash, and found myself employed with Mr.Glenn Bridgmon.  Glenn worked for the road department of Winston County and had bought Lake Way Car Wash as a small business to save up for retirement, and to attend the car wash when he wasn't present, he hired me.  Going through some of my former business courses at Wallace I can remember connecting with the knowledge in class and knowing that the theories worked in real life.  This is all due to my time at the car wash.  Mr. Glenn taught me to market to the public based on your competitions flaws.  He would hear about a problem that another car wash had, then capitalize on the problem to make our car wash stand out.  One thing he noticed was the dirtieness of most car washes.  So as a marketing technique,our car wash made a point to always be super clean.  Who wants to clean their car in a dirty environment?  Knowledge like this has been invaluable to me and is something that I often refer too in my courses.  I worked for Lake Way till the end of 2012 and graduated from Meek High School and started at Wallace the same year.  At the beginning of 2013 I started working at Carmike Cinemas and discovered a very different work environment than any I had previously experienced.  I have learned from this job as well, things of which I will discuss in future blog postings.  I am looking forward to this coarse to further my knowledge of the business world and apply the knowledge that I have previously aquired.
                                       Thank you